120 Graphic Design Terms to Help Cut Through the Jargon
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Vectors won’t get blurry, unlike the raster image format. A wordmark focuses on the business name alone rather than reducing it to a single lettermark. For instance, Google is already a memorable name, but if it’s combined with a strong typeface and colors, it results in a powerful wordmark. In graphic design vocabulary, kerning is the space between two specific characters. Certain pairs of letters can create awkward spaces, and by kerning them you can adjust the space between them.
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Designs can also imitate textures such as metal or fabric to likewise create a visual texture or add a fabricated tactile feel. Finally, texture can also be added to a print design through printing on different paper stocks or materials. We’re not done yet with serifs, Slab Serif fonts are an offshoot of serif fonts that are characterised by thick serifs—the serifs can either be block or rounded.
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It’s important for designers to consider these factors when creating designs intended for large amounts of text or long-form content. This bitmap file format is commonly used to store and share photos and other digital images on the web. The file size of JPEGs can be reduced without much quality loss, making them ideal for websites or online applications. Hues include primary (red, yellow, and blue) and secondary colors (orange, green, and violet).
What Is a Raster Image?
In it, candidates are given a problem and whiteboard to develop the solution on. You can learn more about how to prepare for your first UX design interview here. A user flow describes the intended series of steps a user needs to take to complete a goal on a product. They often include a name, steps and a description of what happens during each step.
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Tile - A durable and decorative material used for flooring, walls and backsplashes, available in a variety of shapes, sizes and colors. Scale - The size and proportion of objects and elements in relation to each other and the overall room. Proximity - The relationship between elements in a space, such as a furniture placement and the distance between objects. Industrial - A design style characterized by exposed brick, concrete and metal surfaces, as well as utilitarian objects and fixtures. Hygge - Danish concept of creating a cozy and comfortable atmosphere in a space, often achieved through warm lighting, soft textures and natural materials. Elevation - A drawing that shows a vertical view of a room or building, typically used to show the placement of furniture and other elements.
Greyscale is a colour palette that only uses black, white and different shades of grey. The most obvious examples of greyscale are black and white films or photographs (which seeing as they contain greys, strictly aren’t black and white). Greyscale can also be used in design for many different reasons—from evoking nostalgia to helping you to learn how to design better with colour.
This type of color scheme is often used to create a unified and harmonious look, as all the colors will have the same underlying tone. A masthead is a heading at the top of a page or document, usually containing the title or logo. It can create visual hierarchy and make a design look more organized, or it can be used simply for visual interest. Letterpress is a printing technique that involves pressing inked letters onto paper.
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It’s important to use the correct PPI when printing, as it will affect the overall quality of the output. PDF (Portable Document Format) is a file format that retains a document’s original formatting and layout, regardless of what device or software it is opened on. This makes PDFs ideal for sharing documents with clients or colleagues, as they can view them exactly how it was intended. It can be used as part of a color scheme to create an aesthetically pleasing design. It can be as small as two colors or as large as ten or more.
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Usability testing is a research method that lets us evaluate how easy a product is to use by testing it on a group of representative users. User interface (UI) elements are all the different parts found on an interface we need to trigger specific actions or get around an app or website. Think the buttons, input fields, toggles, and radio buttons.
It refers to the set of sizes for the design of your clothing item. When you order a size set, the factory will send you samples of your design in each size that you intend to manufacture. For example, if you intend to manufacture a garment in sizes S, M, L, and XL, the factory will send you four different samples for those sizes.
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Each Pantone color is identified by its own specific code, which helps designers and printers achieve consistent color results regardless of where or how they print a design. The margin is the space around the edges of a design (or an element within a design). It helps create balance and creates space for text or other elements. The size of the margins can be adjusted to emphasize specific parts of the design or make it look more organized. Hex codes are strings of letters and numbers that represent a specific color. They are commonly used on websites to define the colors of elements such as text, backgrounds, and borders.
Leading (pronounced ‘ledding’) – The space between two lines of text. What your presentation or webpage says is obviously crucial. The size, look and position of type can make or break a design. These design terms will help you understand how best to display your words in any creative. Mockups can help clients, design teams, and stakeholders understand a design better, as they provide context and showcase functionality. They are usually created using digital tools, and there are numerous online resources available for generating mockups for various purposes and mediums.
It helps designers to visualise and polish ideas before getting started on screen. It’s a minimalist design approach focusing on usability and simplicity. Flat designs usually include bright colours, crisp edges, and 2D illustrations. Usually termed as negative space, it is the area that is left blank in a design. Here it is important to know that white space may not necessarily be white.
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